10 EXCITING TERRITORIES
RIPE FOR UPSCALE RESALE CLOTHING FRANCHISES
One thing’s for certain when it comes to running a successful brick and mortar retailing business nowadays — Location, Location, Location still matters. Yes, that’s right; the old real estate adage from decades ago still holds true today — even in retail — especially with unwavering competition from online.
It’s no different with upscale resale clothing — whether for adults, teens or children. “The initial selection and quality of your location will have a material impact on the ultimate long-term returns of your business,” says James Wollman, Vice President of Franchising at NTY Franchise Company. That is why NTY — whose leadership has successfully placed hundreds of stores throughout the United States — spends a great deal of time working with prospective franchisees to find the perfect location for one of their three upscale resale franchise concepts.
WHAT SHOULD ONE LOOK FOR IN A TERRITORY?
When looking for ideal locations to establish a new upscale resale franchise, you should focus on upper-middle income territories with dynamic regional growth characteristics, structurally vibrant economic activity, and/or solid concentrations of professional/administrative employment.
Other less obvious characteristics include: suburban areas where there is significant turnover in resident age demographics (from older to younger — particularly millennials); regions with brisk new housing starts and/or new school construction; cities or communities chosen to be new corporate headquarters (plus locals for new corporate beachheads), or regions with strong recurring waves of tourists, snowbirds, etc.
WHAT ARE SOME HOT TERRITORIES RIPE FOR UPSCALE RESALE?
Based on the above criteria and their own internal analysis, NTY views the following cities and adjoining communities as ripe for upscale resale:
1) Salt Lake City, Utah – the once perceived conservative, sleepy capital (and most populous city) of the state is actually now booming with economic activity and leading it in population growth. Driven by relatively low real estate prices and a skilled workforce, big corporations are starting to locate meaningful operations to the area (most recently Goldman Sachs); joining other big names with a downtown presence (Adobe, Electronic Arts, Twitter, etc).
Salt Lake is now often referred to as the “Silicon Slopes” — given its burgeoning tech scene; 25 percent millennial population; several well-known colleges; active arts/restaurant life; surprisingly high LGBTQ population; and proximity to some of the most popular Ski slopes in the World — including the much-loved Park City!
2) Phoenix, Arizona – the fifth largest (and one of the fastest growing) cities in the United States is popular for its incredible weather (low humidity/~300 days annual sunshine); desert attractions; museums; and active nightlife. Its proximity to Las Vegas, San Diego and Los Angeles draws people — allowing for enticing weekend getaways. Several major corporations are based out of Phoenix (Freeport-McMoRan, Republic Services, PetSmart); and a stunning 285 technology companies now have offices downtown, versus 67 six years ago! This trend is not expected to reverse anytime soon.
3) Las Vegas, Nevada – basically the world’s biggest adult playground — is widely viewed as the premier destination for all sorts of entertainment; like gambling, epic shows, fine restaurants, pool parties, and spas. But it has evolved over the years to be more family-centric too, and is now an emergent startup/tech haven which is helping the region resume very rapid population growth. Beyond having the “What Happens in Vegas…” playground in your backyard, a draw for many individuals and companies is affordability versus the Coasts (particularly prohibitively expensive San Francisco); a very friendly business environment; and no state income tax!
4) Denver, Colorado – while its red-hot growth rate has moderated of late, this fellow “300-day sunshine” and proverbial “Mile High” city remains bustling. It’s ranked among the top three booming tech havens in the country helped by the attraction of world-renowned summer and winter recreation offerings — particularly skiing. Known for its highly-skilled workforce, a key area of intense growth has been the downtown area; but brisk development also continues in the suburbs where population density continues to rise. As an aside, for microbrew fans, the region is home to the production of over 200 different types of craft beers — which helps newcomers get used to the altitude!
5) Indianapolis, Indiana – nicknamed “Nap-Town,” is far from sleepy. It is now the stealth tech hub of the country, enjoying robust economic growth from the slew of companies establishing a major presence within it. This includes Eli Lilly, Anthem, Salesforce.com and scores of tech startups. Beyond a healthy business climate, Indianapolis is well known for its racing/sports attractions, as well as its loved downtown area full of retail shops, museums, parks, eateries and entertainment. Collectively, all of this activity is pushing growth out into the adjacent suburbs, which now generate the majority of Indiana’s population growth.
6) Nashville, Tennessee – aka “Music City” is well known for its music scene — boasting 180 recording studios, performing halls/centers and iconic festivals/concerts. It is also well known for its food, nightlife, and — more recently — its professional sports franchises and recreation/sports offerings (including 12,000 acres of parks and 12 golf courses). All of this is helping the area become one of the fastest-growth regions in the country; now ranked among the top five for jobs by Forbes.
Further helping to fuel Nashville’s growth is its highly favorable tax environment (including no state personal income taxes and reduced taxes for publicly traded companies). This helped convince financial giant AllianceBernstein to move its headquarters (and 1,050 jobs!) from Manhattan to the region beginning this year.
7) Sacramento, California – the state capital — likes to go by the bylines “California Begins Here” and “America’s Farm-to-Fork Capital.” It is the fastest-growing city in the state; benefiting from migration from the Bay Area as people (including millennials) seek more reasonably-priced housing alternatives in a more suburban setting. Beyond migration, more than 1 million people a year visit its convention center and the city has become renowned for its incredible food (50 farmers markets!) and high end, diverse restaurant offerings.
Also a draw is its artsy culture (650 murals, many theaters/performing arts centers, museums) and variety of outdoor recreation (white water rafting, golfing, over 30 miles of bike paths). Notably, the burgeoning “star on the map” is within 60 miles of 200 wineries and only 90 miles to snow-capped ski mountains where you can really work off all that food and wine!
8) Cherry Hill, New Jersey – less than 12 miles from Philadelphia; just outside of Camden; and less than an hour’s drive to Trenton and Princeton — this coveted Southwest Jersey suburban metro hub is where Subaru of America and TD Bank, N.A. call home. It boasts a rapidly growing small business community, expanding healthcare and technology presence, and is a very affluent region known for its luxury homes, award-winning schools, museums, and — most importantly — its shopping and shopping malls. This includes amazingly the first enclosed mall ever built on the East Coast — Cherry Hill Mall.
9) Atlanta, Georgia – also among the nation’s fastest-growing metro areas — is drawing millennials as a key destination. They are coming for its affordability and culturally-innovative environment (gardens, art galleries, historical sites, eateries, nightlife). They also are drawn to the single population (50 percent are single! Can you say dating scene?) and its heavy concentration of LGBTQ among the community. For an astounding eight years in a row, Penske has ranked the city as #1 among one-way moving bookings.
Atlanta is well known as a major hub for movie and television production and for its sports venues. Major global companies (like Delta, Home Depot, Coca-Cola and UPS) are all based there. The city is regularly ranked among the top-10 places for small business/startups All of this is not only leading to strong growth within the city but rejuvenation in surrounding communities that were once in decline.
10) Jacksonville, Florida – aka “Jax” — is the only U.S. city to make Lonely Planet’s 10 Best Value Destinations list; and also ranked one of Expedia’s “21 Super-Cool U.S. Cities”. It boasts Florida’s youngest population — priding itself on being [yes, again] cool (and easy) — with their expression, “It’s Easier Here”. Known for its beaches, waterways (River Walk!), top quality golf course, museums, shopping and nightlife, Jacksonville also has the largest urban park system in the nation with more than 80,000 green space acres.
Growth is strong in the city and adjoining communities from the ongoing attraction of living near the coast (without the added heat and social intensity of South Florida); more approachable real estate prices; lower taxes; and overall friendly business environment attracting more companies to locate there. As a result, it has a very strong local jobs market — the envy of many other cities in Florida and throughout the country.
YOU HAVE THE TERRITORY, WHAT NEXT?
While studying the ideal characteristics of a strong upscale resale territory — and narrowing down to one — may sound straightforward; you need to make sure the specific choice location has enough retail traffic. Typically, this would be within a “power” strip center with at least one solid national anchor tenant and 2,000 – 3,000 square feet of availability.
Taking it one step further, “A keen focus goes to those strip centers near fashion malls where women 20 years or older shop. You want locations where women are seeking out quality name-brand clothing, shoes and accessories,” says NTY’s Jim Wollman. Finally, locations meeting the above criteria that include — or are adjacent to — popular eateries (Panera, Chipotle, or local favorites) would prove even more valuable given the benefit of regular incidental traffic.
BUT TOO GOOD CAN BE BAD
Sometimes a location can be too good though. In other words, the territory or city is too simmering hot with activity; including its strip center locations. In this case, rents will typically be prohibitively expensive — eating into the long-term profitability of even a very brisk, healthy trafficked business. Such extreme hotbeds (Manhattan, San Francisco, Washington, DC) are avoided specifically for that reason. Finding emerging hot locations in advance — and locking in lease rates at favorable terms (before they become prohibitive) — is an ideal setup, but easier said than done!
IT’S GOOD TO HAVE AN EXPERIENCED PARTNER IN THIS JOURNEY
Doing territorial and specific retail location target analysis can be a daunting task for the inexperienced looking to get into upscale resale. You want someone with a tremendous amount of experience to guide you through it. Luckily NTY has that experience.
Once you sign a retail franchising agreement with NTY, the company will assign to you a real estate leasing broker who is familiar with your territory of focus and specific retail site characteristics that work with the company’s various franchising concepts.
As that process is moving forward. Back at its Minnetonka headquarters, the company is simultaneously monitoring the progress the two of you are making to ensure that all decisions are in line with the greatest possible long-term return potential for your business.
PROVEN MODEL TO MAXIMIZE YOUR RETURNS
It goes without saying — but worth repeating — that it’s in everyone’s best interest that your franchise makes as much money as possible over the long term. Everyone at NTY Franchise Company is always squarely focused on this reality.
To achieve this goal, NTY does much more than just help you find and lease the ideal location for your new franchise. It specializes in working with you at every stage of establishing your business including Research & Discovery; Business Planning; Financing; Design & Build-Out; Point of Service Software & Systems; Coaching & Managing; and Marketing.
This model ultimately leads to franchises generating very strong gross margins[65 percent system-wide], and long-term earnings profiles typically a multiple of Mom and Pop resellers. Basically, it’s a one-stop solution for getting you from initial concept to long-term sustainable free cash flow.
With this level of support and proven successful structure, why be exposed to the countless risks and pitfalls along the road to building your own resale business by going it alone?
MORE ABOUT NTY
Founded in 2006 and Located in Minnetonka, Minnesota — NTY Franchise Company is a highly-experienced force in the rapidly growing category of upscale/resale retailing.
With more than a century of collective resale experience among its senior leadership, it is the seasoned umbrella organization for three proven national resale clothing franchise brands. These include: Clothes Mentor (women’s designer clothing franchise); Children’s Orchard (kids’ clothing franchise); and NTY Clothing Exchange (teens’ and young adults’ clothing franchise).
NTY also has another successful national franchise concept Device Pitstop (electronics repair and resale franchise).
To learn more about NTY Franchise Company — or to speak to its leadership — please visit our upscale resale clothing franchise page or give us a call (952) 923-1223.